Week 9 - Blogging for Business

Week 9 - Blogging for Business

After reading the lecture and textbook assignment, write a blog post explaining how personal you think you can be on your blog. When does it make sense to add personality to a post, and when does it not?

Being personal on my blog as real estate agent would be highly beneficial. Introducing my positive attitude, actions, behavior, and personality in my blog will give a viewer a sense of who I am, my values, and my character. It will set me apart from my competitors in displaying my uniqueness. They will be able to decide if they would like to work with me to find their dream home. They may discover that we have similar interests, standards, backgrounds or hobbies that would make me more relatable to them. Buying a home is a lifetime decision that they not only want an expert and professional but also someone who they will be able to communicate with openly and trust. They want to know if I will have their best interests in mind and negotiate the best deal for them. I can become their lifelong friend and maybe get referrals of how easy it was to work with me and how happy they were with the results. It’s a win/win relationship by being yourself in a blog and with your clients. No pretension but honesty and respect.

Injecting your own personality is an area of distinction that will set you apart from your competitor. If it is your own business there’s more freedom to be yourself. If you are in a company that involves others, you must keep a healthy balance to reflect who you are and what the company stands for. It’s important to remember who your target customers are. Set the tone that is attuned to their wants. What tangible voice will they “hear” when they read your blog?  Can they relate to you or your business? Take into account that you want to generate an emotion that will move them to be your customer. Along with you or your company’s brand personality and valuable information, use colors and images in your blog that will stir an emotion in them to use your services or buy your products. Being personal can make you and your company relatable and intimate. You want them to keep coming back.