Week 3 Websites I Visit Frequently
1. Why is it
effective?
It’s
well designed and well planned with an organized layout. It’s easy to use and visually pleasing.
I can click anywhere on the website to get the information I seek. They have
Twitter and Facebook accounts for customer engagement.
2. What
specific principles of good design do they include and why?
It’s
simple, clean, pleasing crisp colors, and beautiful images. The logo and main
menu is repeated at the top on every page so the viewer can go to the place
they want at any time. The navigation aligned on the left helps the viewer
pinpoint the category they want and the placement of items are emphasized
properly for an even flow of information. The typography is Arial so it’s easy
on the eyes and the headlines are in larger fonts so you know where you are. It’s
an enjoyable experience browsing through the website for a good deal.
3. What makes
you come back again?
There
are always new deals and they make recommendations based on my purchase
history. They email me with special discounts and promo codes. Plus they have
businesses I frequent, so I check the website often to take advantage of the their
discounts.
4. What could
be improved?
When
I click on an item in a category that has a long list there’s no link to go
back to the previous page. Instead it takes me to the very top of the list
where I have to scroll down to where I left off. I sometimes stop scrolling through the category when there’s
over 500 items because it becomes tedious. I wish they had a “Back to the top” or “back” link.
1. Why are
they effective?
It’s
clean, easy to use, and well designed with vital information visible at all
times. The minimal use of colors maintains a crisp, easy on the eyes design. They
provide a variety of products, deals, bargains and items at discounted prices
that are competitive to similar websites.
2. What
specific principals of good design do they include and why?
The
repetition of their logo and main menu items are always visible on each page
for effective branding. Excellent contrast with text and colorful images. The
navigation panels are well aligned at the top and on the left. Although there’s
a wealth of information and ads, it is still well designed and organized.
Emphasis is focused on the appropriate items to distinguish their level of
importance. Typography is Arial so it’s easy to read and bold headlines
standout so a viewer’s eyes gravitate to them. A viewer can easily move
throughout the website even if has so many options and choices. It’s an exciting,
fun shopping adventure.
3. What makes
you come back again?
I
find wonderful deals that meet my budget. They are customer focused to ensure
anyone will be able to find what they need. They also maintain a good history
of the customer, which proves they “listen” to their customer’s preferences.
Their wide variety of products, customer satisfaction, and support contribute
to their competitive edge in the on-line shopping phenomenon.
4. What could
be improved?
Their
drop down menus are more than three levels it sometimes is overwhelming.
There’s no “back to the top” link. I didn’t see any social media icons.
