Week 13 Optimizing Yourself and the Compan

Week 13 Optimizing Yourself and the Company

Note: For this class, I created a “fake” real estate business to complete the assignments. With that in mind, the features chosen will initially be basic.

When I first viewed the Google Analytics features page. I realized how overwhelming it would be trying to figure out what features would work best for my business. In the beginning, it will be a trial and error experience until I fine-tune my business strategy utilizing the information. I also know it will be a time consuming effort and sheer dedication to regularly monitor my site and Google analytics to stay ahead of my goals.

I found it fascinating that I could create dashboards on my own or import pre-made dashboards from the “gallery” with specific information. I imported the Content Analysis, Basic Google Analytics reports, and the Social Media dashboards from the “gallery”. Dashboards give me a snapshot of relevant information to analyze visitor traffic. It will help me understand what works and what I can do to fix areas that need improvement. I will learn what type of content I must write that is intriguing for a viewer to stay longer and view other pages on my site.

Another feature that is highly beneficial is the “Audience”. This feature shows me who my users are by demographics (age, gender) and indicates their interests. It will give ma a sense of their behavior and the frequency of how often they are coming, how long they stay and how many pages they view. It also informs me of which browsers the traffic is coming from. Information from this feature will show me if I am reaching my target audience and insight of what I must do in changing my content to be more valuable to my potential customers. It will show me what’s trending and help me decide what adjustments to make to my business strategy.

Overall the data points will give me a better understanding of what is working and what is not. Studying the analytics encourages me to re-evaluate the design of my site, content, images, placement of information, etc. It compels me to question what must I do to optimize my site and build my social media platforms for viewers to stay longer and potentially gain new customers and referrals.