Week 12 Using Other Social Media Tools

  Week 12 Using Other Social Media Tools

What four additional online marketing tools do you believe could be important to the growth of your business?

I already have Facebook, Twitter, and Pinterest so the four additional marketing tools I believe could be important to the growth of my business are: 

LinkedIn

• What better platform to network with professionals who may be searching for a reputable, knowledgeable real estate agent/agency to help them buy their dream home.
• An excellent platform to make connections with other real estate agents to partner with, interact with groups in my field, and to promote my skills. 

 Yelp

• This is a highly popular referral service that I use whenever I am searching for a service provider, restaurant, events, etc.
• A site that will give my agency more exposure. Anyone looking for a good real estate agent/agency by location or # of stars would see my company, contact information, directions, and map.
• I can communicate with the reviewer whether it’s a positive or negative review to thank them or to remedy the issue.
• It’s also a good place to gauge how customers perceive my services/agency. 

Groupon

• I am an “addict” to this site to find discounts for a variety of goods, things to do, beauty, spa, health/fitness, automotive, electronics, home & garden, and getaways.
• I would offer discount coupons to entice potential customers to my agency with specific criteria that need to be met. 

YouTube

• A popular site that offers a forum for people to connect, inform, and inspire others.
• It’s my go to place for instructional videos, entertainment that I may have missed,  ideas, etc.
• If done well and creatively, I would produce a variety of videos from tips of buying a home, staging your home, decorating your home, how to select the best mortgage, and anything related to real estate. 

How could you integrate them into your current strategy? 

All social media platforms would be included in my business plan and part of my strategic objectives and goals as contributors to my agency’s profitability.  It’s a priority and time consuming so I would hire someone to manage and ensure that he/she maintains and monitors all my social media platforms as well as responds appropriately to the posts/reviews in a timely manner.