Week 14 – More Social Strategy
The social platforms that integrate
best with my real estate business are Facebook, Twitter, YouTube, and LinkedIn.
- Facebook would generate “likes” and “shares” that would result in new customers who find my posts intriguing and valuable in their search for their dream home. Also my Twitter account is linked to it.
- Twitter would find potential customers checking out my listings and finding coupons, contests, open houses instantly.
- YouTube would have videos of property listings. I would also have instructional or educational real estate videos that real estate buyers/sellers would be informational and valuable in their search for their dream home.
- LinkedIn would provide credibility on my skills and experience as a trustworthy real estate agent. Also a place to connect with other real estate agents I could partner with or gain valuable information from. It’s a business networking site where I can connect, educate and share my expertise
Which have you enjoyed using the most?
I enjoyed Facebook. I like the
opportunity of interacting with my followers. Get to know them better, find out
their likes, and interests. It’s a more personalized experience that makes you
comfortable and open to them. It’s fun to comment and share with them as well
as offer contests, coupons, etc. It’s a curiosity to check on what is going on
in their lives and can be daily addiction.
Which
work best on a daily use pattern?
Facebook and Twitter would be a daily task. It’s
important you post often to these platforms to keep things current. Followers
will be more apt to return knowing you are active and providing them with good
content. Also you should monitor the comments good or bad and respond to them
immediately.
Facebook you must
establish rapport with your followers is to like, comment or share on their
posts.
Twitter is about what is happening in real-time and
has a short life span. It’s more instantaneous and enjoyable to read a quick
tweet.
Which
can you still use effectively on a much less frequent time schedule?
LinkedIn would be the less frequent. My bio is
already up and posting my real estate sales may take a while to close.

I love your graphic at the top! What a simple breakdown :) I found your comment about Facebook being a curiosity to check on what is going on in your customers lives very interesting. For some reason that made the idea of personal connection with customers seem different. I had only thought of the interaction that might happen on the business page, but I hadn't imagined it going the other way... with the business being able to check out their customer's personal lives. Hmm. Interesting and a little disturbing :)
ReplyDeleteI posted something similar on my page this week to address this assignment! Great post over all.
ReplyDeleteI liked your post with your detailed answers to all of the questions. The content about which platforms you would integrate into your business and how you would use them was great!
ReplyDelete