Week 14 - Create My Business Strategy

Week 14 – Create My Business Strategy

How much time do you think your business should spend on social media marketing and why?

Allot at least an hour a day on each social media platform and daily at interval times to respond to comments in a timely manner.

In order to attract new customers or convert followers into customers you must put in the time to ensure you are posting quality content with images, responding to their comments, interacting with your followers, providing excellent customer service, building your brand for your product/services, and scheduling future posts.

What tools do you choose and how might you use them to use and test a strategy over the next six months.

Google Analytics to get feedback on what is working and not working.  Determine if I am reaching my target audience by age, gender, location, etc., what content do my followers “like, share, or comment” on, which marketing campaign receives the most traffic, who is searching my site, which page they linger on the most,  which pages are viewed the most and the least,  and where they are coming from, e.g. browsers, mobile, etc.  With the pertinent information I can change content to be more intriguing for my followers, revamp my marketing strategy to focus on how I can  attract more potential customers, and keep a close watch on how these changes result in more interaction from viewers and customers.

Facebook Scheduling posts ahead of time to save me time and better planning on my marketing campaign.

Sprout Social was recently introduced by one of our classmates, which I may consider. From what I have read it allows you to schedule and publish updates to your Facebook, Twitter, and LinkedIn accounts. It can also connect RSS feeds to your account and have them regularly update your social media platforms with new content. It also includes influence and engagement monitoring to see how influential they are.

Plot out a rough draft plan of the next month of content across the sites you’ve chosen and how you hope they might grow or sustain your business.

This Month’s Goal:

Increase traffic to Facebook and Twitter by 50% and grow followers by 75%.

Our Mission:

We must ensure our posts are interesting and intriguing to attract new customers and retain our current customers.

We must provide education and valuable information to everyone who visits our sites to convert them into customers.

We must respond to all comments good or bad in a timely manner and ensure their satisfaction.

We must commit to performing at our highest level with integrity, honesty and to the best of our ability for our customers and agency.

 

Social Media Calendar:

Days	Time	Social Media Platforms	Task
Daily	8:30 am, 1:00 pm, 4:00 pm	Facebook and Twitter	Check comments and respond appropriately
Daily	8:30 am	Facebook and Twitter	Post sales closed, if any
Monday	8:30 am	Facebook and Twitter	Post real estate related article from one of our agents, expert, or media
Monday & Wednesdays	10:00 am, 4:00 pm	Facebook and Twitter	New exclusive property listings
Tuesday & Thursday	8:30 am	Facebook and Twitter	Post then repost a contest, discount
Tuesday & Friday	8:30 am	Facebook and Twitter	Post and repost any upcoming open houses
Thursday	9:30 am	Facebook and Twitter	Post about one of our agents social activity, community service, or agency activity
Bi-Monthly	8:30 am	You Tube	Post a video of one of our exclusive property listing and a real-estate related educational video
Mid month and end of month	8:30 am	Facebook	Check Google analytics
Monthly, Customer Birthday	8:30 am	Facebook and Twitter	Monthly and individual birthday wishes to customers and followers with a free Sprinkles cupcake gift card

With this plan and schedule we will accomplish our mission and achieve our goals. Tracking mid month and the end of the month will give us feedback of what works and what doesn’t. At mid month if we are not gaining more followers, we may need to produce better content/images  and post more frequently. We may offer more interesting/fun contests that will draw more followers. We will determine if the articles/videos are relatable or interesting enough for our followers. If this works, we will repeat the schedule and if not, we need to modify it.