Week 2
Discuss [on your blog] Positive experience communicating with a business through social media.
I have been using social media platforms mainly for personal
reasons, so I haven’t communicated with a business through their social media
platforms yet. However, I have viewed a business’ website then went to their
social media platforms that was a positive experience.
Last year, it was time for me to buy a new large screen TV with
all the bells and whistles. I “window shopped” at Best Buy, Walmart and Frys. The
most recommended and trusted brand was Samsung. Before making my purchase, I
clicked on www.samsung.com and delved into
their website to find out which model would meet my requirements. Their website was very
thorough and informative. Taking it a step further I wanted to find out what
others thought about the product. Down in the lower right corner there’s a
section “Follow Us.” I was excited to click on every social media icon to
find out what their customers were saying about the quality and reliability of
Samsung’s TVs. I gleaned a wealth
of information, confirmed their excellent reputation, learned a lot about their
products, and read many customer satisfaction comments. There were customers
posting suggestions, lots of positive comments, and a few negative comments. It
was an enlightening and thoroughly positive experience. You get caught up in it
that you don’t realize the amount of time you spend viewing each of them. It's becoming more apparent how important it is for a business to use social media to increase
their business exposure, reach a larger audience, and receive customer
feedback. Developing your strategy, committing to keep your social media
platform(s) current, and listening to what your customers are saying, a
business can be more successful and profitable. Social media platforms are excellent resources and tools for a
customer, as well as a business owner. As of today, Samsung’s numbers are:
Facebook 1.3 million likes, Twitter 441K followers, Google Plus 768K followers,
Instagram 9K followers, and YouTube 27K subscribers.
Glad to hear that you had such a positive experience with such an important purchase! Researching a product online before you buy is crucial, as you know, and it is very frustrating when a website offers limited information on their products. They also seem to be very aware of the impact of social media as well. Many companies will have social media accounts, but will not list them on their websites, which is a huge mistake in my opinion. If only all companies were like Samsung...
ReplyDeleteI'm like you in that I have only used social media for personal reasons. I do like to use the web to research any large purchase I'm going to make. I find that the reviews from customers weigh heavily on my decision to make a purchase. Especially the customer that had a problem with a particular product and how the company handled it. It gives you a good insight into how customer service orientated they are. Thanks for your post!
ReplyDelete