Week 4 Target Market for a Business

Week 4   Target Market for a Business

For my project, I obtained permission from a friend who owns Ho’Onani Cakes that specializes in baking Hawaiian deserts. If you yearn for a taste of Hawaii, visit www.hoonanicakes.com.

Their target market is basically anyone who loves desserts. Their specialty is Hawaiian desserts that are utterly delicious and unique to Hawaii. When I take a bite into one of their desserts memories of living in Hawaii flood my mind. The onolicious (Hawaiian slang for delicious) chocolate dobash cake, yummy malasadas, (Portuguese doughnut without a hole), haupia (coconut based) cupcakes, or a delectable Chantilly cupcake are all scrumptious.  Ho’Onani also offers sugar free desserts and gluten free is coming soon. Just thinking about it, I’ll be placing an order soon to satisfy my cravings for Hawaiian dessert.

Malasadas

Haupia Cupcakes

Chantilly Cupcakes

Specific demographics/psychographics:

Gender:             Male or female
Age:                  18 to 55

Marital Status:   Single, engaged, married

Family Size:       Any      

Occupation:       Homemaker, event/wedding planner, Hawaiian restaurant owners

Attitude:             Positive, happy, easy going, aloha spirit      

Value:                Family-oriented, community, commitment, stability, health

Interests:           Hawaii, sports, baking, desserts

Hobbies:           Travel, hula, surfing, canoe racing
Lifestyle:           Family oriented, stable, active, healthy, fun