Week 8 - Visual Platforms

Week 8 – Visual Platforms

Which top visual platforms would be strategic to my goal in increasing my client base?

Visuals grab attention and are expressions of who you or your company is. Whether it's a photograph or a video it speaks to emotions, helps tell a story, entertains, and educates. You can engage a person to enter your world and an excellent way to share and communicate with others. They become memories and a narrative of your business.

As a real estate agent for prime properties, I chose the following as my top four platforms that would help me build my client base:

Facebook, which garners the most active users and reaches the largest audience worldwide. With the right content you can convert followers into new customers. Facebook is highly popular and I must admit it can be habitual checking Facebook daily (I for one am a addict). The probability to gain new clients is assured because of its enormity. A well-produced, visually creative video of a prime property can convert a follower into a client.  It can touch one’s emotion where they visualize themselves living in that property. Beautiful photos will also tweak one’s curiosity of wanting to see more and drive an action to contact me. Also, to build my client base, I would place Facebook ads, add it to the news feed, and target a specific audience by age, zip code, etc.  

YouTube is my “go to” platform to learn with “how to” videos, watch episodes I missed on TV, discover something new, or view a video that was mentioned on the news or someone’s post. Many have discovered talent on YouTube, so why not find a real estate agent!  I would upload stunning virtual tours of real estate properties that will drive potential customers to contact me for more information or to schedule a showing. I would produce videos about “Tips on Buying Your Home,” “Why Buy in Carlsbad,” “How to Choose the Right Real Estate Agent,” etc. Of course, I would place my links of my website, Facebook, and Twitter in the credits, which will bring them full circle to who I am and what I can do for them as a top notch real estate agent.

Instagram, by far this is the platform my family and friends constantly posts a photo or video.  With one photo and a caption, in an instant, one shares a moment in a person’s life or sees a photo of a product that they must have. Using this platform, I would post photos/ collages of a property’s best features that will entice a viewer to obtain more information. It’s important that the photo must engage the viewer and drive an action to contact me. Again, add my links to bring them to my website, Facebook, and Twitter accounts.

Pinterest, this is a highly visual platform where I can have several boards that will showcase properties with short descriptions in different areas of San Diego, tips on buying a property, interior design/staging, home improvements, and market trends, etc. I can also go to other Pinterest real estate sites and repin their images to my site. Will add links to my Facebook and Twitter accounts.

LinkedIn, here I will find professional members where I can assemble a network of realtors and new connections to help build my brand. I will establish my business and build trust with a potential client. They will discover that I am a credible, trustworthy, knowledgeable, educated, and successful real estate agent. They will read my references, client testimonials, and view my skills. I will upload photos/videos and information of prime properties to this select group of members. This is a platform of introducing myself to the demographics who can afford to purchase a property that I am selling or a seller who is selling their prime property.  It’s also a platform for leveraging relationships. I may meet other realtors who may want to partner with me. I would again add my other social media platform links.

Selecting the right platforms to promote your services/products is a significant part of your company’s strategy. You must consider what audiences you want to reach, the time it takes to keep up with each platform to ensure you are constantly communicating, and the effort it involves to respond in a timely manner.

All images were from Google.